UTM Link Builder
Build campaign tracking URLs in seconds — free, no sign-up, made for marketers.
What is the UTM Link Builder?
Running ads, newsletters, or social campaigns? If your links aren't tagged, your analytics can't tell you which campaign actually worked. The UTM Link Builder adds proper UTM parameters — source, medium, campaign, and more — to any URL, so Google Analytics shows you exactly where every visitor came from. No more guessing which post, email, or ad drove your traffic.
It's built for marketers, bloggers, and small business owners who want clean data without memorizing parameter syntax. Paste your destination URL, fill in the campaign details, and copy a perfectly formatted tracking link — properly encoded and ready to share. Optional fields like term and content are there when you need them and stay out of the way when you don't. Free forever, no account, and your campaign data never leaves your browser.
How to use the UTM Link Builder
- Open the UTM Link Builder on MuftTools.
- Paste the destination URL you want to track.
- Fill in utm_source, utm_medium, and utm_campaign (plus term and content if needed).
- Copy your fully encoded tracking URL.
- Use it in your ads, emails, or posts — and watch the data roll into Analytics.
Key features
- Proper utm_source, medium, campaign, term, and content fields
- Automatic URL encoding — no broken links
- Live preview of your tracking URL
- One-click copy to clipboard
- Free forever, no sign-up required
- Your campaign data stays in your browser
Frequently asked questions
Is the UTM Link Builder free?
Yes — completely free, no sign-up, unlimited links.
What are UTM parameters?
Short tags added to a URL (like utm_source=newsletter) that tell Google Analytics exactly which campaign, channel, or ad brought each visitor.
Do I need all five parameters?
No — source, medium, and campaign cover most needs. Term and content are optional extras for paid ads and A/B tests.
Is my campaign data stored anywhere?
No. The builder runs in your browser; your URLs and campaign names never leave your device.